Marketing strategist · Founder, Amplify Media · Raleigh, NC

Good content starts
with a clear strategy.

I help businesses turn their expertise into content that connects—with thoughtful planning, a distinct brand voice, and creative that gives people a reason to pay attention.

Explore selected work ↘My experience

10+ yearsMarketing & communications experience

Strategy to executionPlanning, production & performance

Local business focusWellness, fitness & family services

01 / Selected client work

Different brands.
Intentional storytelling.

FITNESS / COMMUNITY / EDUCATIONAL CONTENT

YoBa Studio

Bringing a studio’s energy, expertise, and welcoming personality into its digital presence.

My work: Content planning, social copy, creative content development, promotional campaigns, and performance reporting.

The approach
Balance useful education with relatable class moments and clear invitations to participate. Content supports a brand centered on feeling strong and building community.

+81%Growth in monthly views

+122%Growth in monthly interactions

+83%Growth in monthly link taps

April to June 2026, based on client-reported Instagram results. Percentages rounded to the nearest whole number. These are account-level changes, not results attributed to the October samples shown.

Explore @yobastudio ↗

YoBa instructor Reel preview about feeling nervous to try class — **Making the first class feel approachable**
A playful instructor Reel that addresses a common hesitation.
View Reel ↗

YoBa fall schedule update carousel cover — **Keeping the community informed**
A branded carousel turns fall schedule changes into a clear, welcoming update for both studio communities.
View carousel ↗

Public account previews: October 6 and October 1, 2026.

FAMILY WELLNESS / SHORT-FORM VIDEO / ORGANIC REACH

Bloom Family Wellness

Building a consistent social presence through educational, relatable content for families.

My work: Instagram content planning, creative production, copywriting, three posts per week, weekly Stories, and monthly filming.

The approach
Turn provider expertise and everyday parent questions into accessible video content. Pair a consistent publishing rhythm with topics people want to share and save.

Reported standout examples
An Emily Reel and an infant carrier Reel stood out in client reporting for their reach and visibility.

Explore @bloom.familywellness ↗

Making the brand promise personal
A team photo and Notes-style message introduce the practice’s voice and family focus.
View post ↗

Bloom infant chiropractic Reel preview with the hook What people think infant chiro care is — **Addressing a common misconception**
A playful “what people think” hook turns a common audience question into engaging educational content.
View Reel ↗

Public account previews: August 15 and May 16, 2026. Account totals below are from a separate reporting period.

Content impact

Content people
pass along.

Visibility beyond the existing audience
Standout Reels helped introduce the practice to a wider audience.

Useful enough to share and save
Educational topics gave families reasons to keep content and pass it along.

A recognizable, consistent presence
Regular publishing brought provider expertise and the practice’s personality into the feed.

Based on client reporting, November 18, 2025–August 2026. Results summarized qualitatively.

FAMILY SERVICES / BRAND VOICE / TRUST

Loving Lessons Learned

Helping a gentle sleep coach connect with parents who feel overwhelmed by conflicting advice.

My work: Content calendars, Reel concepts and scripts, carousel copy, captions, Stories, and resource promotion.

The approach
Lead with empathy and recognizable parent experiences. Translate expertise into clear, supportive content while keeping the voice warm and free of judgment.

What these examples demonstrate
Specific hooks that help parents recognize themselves, practical educational topics, and messaging aligned with the brand’s gentle approach.

Explore @lovinglessons ↗

Loving Lessons Reel: five habits that have helped clients stop dreading bedtime — **A clear educational promise**
A bedtime-habits hook offers parents a practical reason to watch.
View Reel ↗

Loving Lessons Reel welcoming moms Googling baby sleep at 2 a.m. — **Speaking directly to the right parent**
A relatable late-night-search hook communicates the brand’s approach.
View Reel ↗

Public account previews: September 18–19, 2026. Presented as creative examples; no performance claims attached.

Portfolio review note: selected previews were pulled from public client profiles. Confirm individual post credits before sharing this portfolio externally; client-account examples may involve collaborators. Full posts may require Instagram sign-in.

02 / How I work

From a business goal
to a content plan.

Listen & define

Understand the audience, business priorities, and voice that makes the brand recognizable.

Plan with purpose

Build a calendar around education, connection, and offers—with a clear role for each piece.

Create & connect

Develop hooks, scripts, visuals, and copy that feel natural to the platform and true to the brand.

Learn & refine

Review views, engagement, shares, saves, and clicks to inform what comes next.

03 / About Margaux

Corporate experience.
Small-business heart.

I’m a Raleigh-based marketing and communications professional with more than a decade of experience in paid and organic social media. Through Amplify Media Inc., I support local businesses with content planning, creative development, and ongoing marketing strategy.

My background brings together audience targeting, campaign execution, cross-functional collaboration, and hands-on storytelling.

Founder & Marketing Strategist · Amplify Media Inc.April 2026–Present

Senior Communications Advisor · Blue Cross NCJune 2020–April 2026 · Paid and organic social strategy

Social Media Specialist / Marketing Coordinator · ReliasMay 2017–June 2020 · B2B and B2C campaigns

Volunteer & Social Media Coordinator · Salvation Army of Wake CountyJuly 2015–May 2017 · Digital outreach and community campaigns

BA in Communications · Appalachian State University

Different brands.Intentional storytelling.

YoBa Studio

Bloom Family Wellness

Content peoplepass along.

Loving Lessons Learned

From a business goalto a content plan.